Kids Read To Lead with NFL Alumni Association

Kids Read To Lead with NFL Alumni Association
Education is the foundation of our children's success, and every child should have access to building the literacy skills necessary to become the next generation of leaders. When we invest in our children, we invest in our future. I am optimistic that the 'Read To Lead' launch will help bridge learning gaps exacerbated by the pandemic, and make sure children have quick access to the resources they need.
—Senator Chris Coons

Smart Kidz Club is the official exclusive early education partner of NFL Alumni Association's Caring for Kids initiative. The NFL Alumni Association and Smart Kidz Club have launched a national reading and learning app for kids titled Kids Read To Lead with NFL Alumni Association under the Read To Lead camaign, raising awareness about the importance of reading for all children in the United States of America and providing access to this app for kids and families across the country. The NFL Alumni Association hopes to reach 500,000 kids by the end of 2022.

Corporations, philanthropists, and foundations are invited to support and join NFL Alumni Association's national Read To Lead campaign and help children conquer the COVID slide and bridge the digital divide by putting an educational library in their pocket and make a difference in reading and learning outcomes.

The Read To Lead App


Read To Lead App is available for download on the App Store and Play Store. It is guided by the science of learning & development, and offers a curated library allowing children (2–11 years) easy access to "just right" narrated & illustrated ebooks—in an environment free of ads and animations. The app consists of Smart Kidz Club's growing library of original content with a focus on knowledge-based books. All books in the collection are narrated in a human expressive voice and categorized by grade, age, reading level & interest topics. The app also offers in-built engagement through rewards, badges and competitive challenges to keep kids motivated to read. Offline access keeps kids safe and maximizes reach. The app is a comprehensive educational tool encouraging young children to discover the world and develop strong literacy skills to keep learning from home: Read Along, Play Activities, Quizzes, Flashcards Math Practice, Rewards, Wall of Fame, Leaderboards, and Badges.

Corporate Partnership

Corporations, foundations, or philanthropists are welcome to partner with NFL Alumni Association's Read To Lead campaign for fundraising events and sponsorship opportunities. Corporations may choose co-branded gift cards with individual access codes for distribution in their local communities with kids and young families and help to make a difference in children's reading and learning outcomes. Contact lee.woodall[at] or info[at] for partnership details.