Smart Kidz Club

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Mission and Values

Our mission is simple: inspiring kids to read and learn. Our values spell L-E-A-R-N: love and respect, education, access, responsibility, and novel thinking.

Our Mission

Smart Kidz Club exists for one simple reason: to inspire kids to read and learn. Every book we make and every app we build starts from that mission.

“The more that you READ, the more things you will know. The more that you LEARN, the more places you’ll go.”

Dr. Seuss

Our Core Values

Our values spell L-E-A-R-N. They shape what we make and how we work, every day.

L

Love and Respect

Love and Respect for all living beings and our beautiful planet Earth.

E

Education

Education is the key to a better future.

A

Access

Access to high-quality resources for all kids.

R

Responsibility and Integrity

Responsibility and Integrity in dealing with employees and customers.

N

Novel Thinking

Novel Thinking to find innovative solutions for today’s problems.

Questions

What is the mission of Smart Kidz Club?

Our mission is inspiring kids to read and learn.

What does L-E-A-R-N stand for?

L stands for Love and Respect, E for Education, A for Access, R for Responsibility and Integrity, and N for Novel Thinking.

What does Love and Respect mean at Smart Kidz Club?

Love and Respect means love and respect for all living beings and our beautiful planet Earth.

Why does Smart Kidz Club value access?

We believe in access to high-quality resources for all kids.

How do the values guide Smart Kidz Club?

Our values guide how we work with employees and customers, and how we find new ways to help kids read and learn.

Explore Smart Kidz Club

See the books, the apps, and the science behind them.

Browse the Books See Our Apps